Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Dufry opens 7 stores in the new Terminal of Cancun Airport

Julian Diaz, CEO, Dufry

Julian Diaz, CEO, Dufry

Dufry has inaugurated 2,540 m2 of new retail space and launched its New Generation Store in the newly-opened Terminal 4 in Cancun International Airport, Mexico. With approximately 1,900 m², Dufry presents for the first time in Latin America its New Generation Store, a retail concept featuring extensive and innovative use of digital applications in order to increase passenger communication and drive sales. New Generation Stores are already in operation in Melbourne, Australia, and Madrid, Spain. Going forward, Dufry plans to unveil several shops around the world under this new concept.

This new concept will allow Dufry to better interact with and to increase the number of passengers attracted to the store and to offer them a more personalized shopping experience through digital communication. Tablets and new digital screen equipment will allow the communication with customer to be more flexible and to adapt to different nationalities according to arrival and departure flights. This allows to better tailor messaging to the specific preferences of the changing passenger profiles and to increase the communication impact, with the ultimate goal to increase sales.

In the international area of the newly-opened Terminal 4, Dufry launches 7 stores, totaling 2,540 m2 of retail space: in the departures side, in addition to the duty-free New Generation Store, there is also a duty-free Last Minute store with 119 m2, and in the arrivals, Dufry operates a general duty-free shop of 162 m2.

The Cancun International Airport is the second busiest airport in Mexico, following Benito Juarez International Airport, in Mexico City. In 2016, Cancun airport welcomed more than 21 million passengers, a 9.3% growth over the previous year.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Indie brands take centre stage at MakeUp in Los Angeles

Indie brands take centre stage at MakeUp in Los Angeles

Considering California as being one of the most exciting beauty hubs in the world, one of the place where global trends are emerging, the organisers of the MakeUp in Los Angeles trade show have dedicated a conference session on indie and entrepreneurial brands since the very creation of event in 2016. "Beauty activity has never (...)

read more
Experts’ views
Trend Alert 2018 - Body is the new Face

Leïla Rochet-Podvin
Trend Alert 2018 - Body is the new Face

A more holistic vision of beauty is emerging from the influence of millennials. A new blend of body positivity, wellness, allure, and, sexiness gives a fresh boost to this forgotten business category i.e. body. Promoting a healthy and fit body has become highly popular on social media as much as portraying a healthy lifestyle. It is (...)

read more

Features