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Industry buzz

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year.

At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the development of the industry. “We have already lowered the Tax on the Circulation of Goods and Services (ICMS) on cosmetic products from 25% to 18%; as for drugs, we decrease it from 18% to 12%, and for a portion of the most urgent drugs, we decreased the rate to 7%,” he said.

João Paulo Picolo, NürnbergMesse Brazil’s Managing Director, considers that “FCE Cosmetique and FCE Pharma registered excellent indices and showed all their strength in the cosmetic and pharmaceutical segment. We are very happy to deliver events of this magnitude, and we will keep on tirelessly working in assisting in the development of these industries.

As far as cosmetic companies are concerned, the feedback from exhibitors was very positive.

We received at the booth about 400 people a day, a very qualified public, which resulted in making new contacts. We participated for 12 editions and this was the best one,” says Fabio Telles, Supply Manager at Bispharma, exhibitor at FCE Cosmetique.

This was the average audience also registered by Dinaco Chemical Specialties, according to Tereza Peranovich Victorio, Laboratory and Marketing manager. “The public is very specialized and with consistent projects, so they come here with solid proposals. And the space is great. We have participated in the fair for about 11 years and this is the best edition.

Same feedback from the raw materials segment. “This year, we adopted a different format to participate at the FCE Cosmetique, and the result was positive. We achieved more productive and higher-quality contacts and meetings with our customers,” said Vinicius Bim, Marketing Manager for Personal Care in South America, BASF.

Both FCE Cosmetique and FCE Pharma are already scheduled in 2018: from May 22 to 24, at the São Paulo Expo.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

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