Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Markets & trends

Jelly: Beauty’s latest obsession

Jelly, a word long-associated with children’s party food and Vaseline, is the beauty buzzword of the moment. Elastic, gelatinous textures are slowly but surely forming the basis of more and more skincare products, offering a more lightweight alternative to oils and creams without compromising on hydration properties.

The trend was arguably sparked back in 2016, when millennial beauty brand Glossier debuted its crowd-sourced ’Milk Jelly Cleanser’, which promises to dissolve makeup and provide a deep but gentle cleanse suitable for everyday use. The gel-like product can be used on wet or dry skin and claims to reinforce the skin’s barrier to safeguard against dehydration.

Shiseido WASO Fresh Jelly Lotion. Photo: © Courtesy of Shiseido

Shiseido WASO Fresh Jelly Lotion. Photo: © Courtesy of Shiseido

Fast forward to this summer, and jelly is going mainstream. The Japanese beauty brand Shiseido recently launched a ’Fresh Jelly Lotion’ as part of its brand-new ’Waso’ range, which is rooted in natural, organic ingredients. The name comes from the lotion’s gel-like texture, but also from its star ingredient: white jelly mushroom. The fungus is said to encourage a healthy, dewy complexion.

Other brands getting in on the act include Estée Lauder, which recently released a ’Nutritious Micro-Algae Pore Purifying Cleansing Jelly’ that claims to lather into a silky foam in order to remove impurities via a combination of micro-algaes. And June saw the US brand Drunk Elephant, which focuses on non-toxic skincare solutions, unveil its ’Beste Jelly Cleanser’, which features virgin marula oil to nourish the skin and glycerin to hydrate it.

But despite its sophisticated reinvention, jelly has retained its fun side. One of the quirkiest jellied skincare product launches this year comes courtesy of Boscia, which made waves earlier this summer with its new ‘Charcoal Jelly Ball Cleanser’. The squishy, balloon-shaped product that features activated black charcoal to extract impurities, proving that jelly can be a playful way to seriously step up your beauty routine.

AFP/Relaxnews

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

read more
Experts’ views
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

Emmanuelle Bassmann
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented? After an overview of Skinceuticals’ values and strategy let’s now focus on Dr Dennis Gross. Dr Dennis Gross skincare line formed in 2002, was inspired by the skincare concerns of patients at his NYC (...)

read more

Features