Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?
When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show...
American insights: The new beauty millionaires
Yes, the beauty and skincare market in the US is saturated. However, some extremely savvy women had the feeling they could move things,...
‘Do Good, Feel Good’ and the beauty industry
"Do good, feel good" is a mechanism well known by psychologists. The more good deeds one does, the better one feels. This phenomenon has...
Beauty must-haves for the new year
The year 2018 went out with a whirlwind of launches (over 20 launches) from the Estée Lauder Group. The signs are very good, skincare has...
Holiday Retail Insights
This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their...
US retail: Apocalypse or evolution?
American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention...
“Blend it yourself”: The new make-up & skincare trends?
In February, Shiseido announced the acquisition of start-up MatchCo inventor of a digital application that will define the exact shade of...
The game changers of the beauty industry
Social networks, applications, customization ... makeup and skin care brands are increasingly connected and massively explore the most...
Estée Lauder gives itself new youth
Next March 15, Estée Lauder is launching a line with 82 items, Estée Edit, exclusively in 320 Sephora USA boutiques. This new line is...
US Trends: The Gift of Beauty
Projections for sales in the US for the end of the year holidays remained prudent, with 3.5 % growth announced. In reality, holiday...
