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18 June 2018

Brazilian beauty and cosmetics
markets: trends and news

main headline

Payot to grow 20% in 2018 with brand rejuvenation strategy

In an effort to attract a younger costumer base and increase its competitiveness, the brand has partnered up with beauty blogger Mariana Saad to launch a lipstick line and began outsourcing its production. This year Payot is celebrating the 65th anniversary of its Brazilian operations. The French company has had its golden days, but a series of challenges and downturns has led the company to lose space or the shelves and consumer trust. Since its arrival in Brazil in 1953, Payot has (...)

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news
A scented clouds generator that renews the olfactory discovery

A scented clouds generator that renews the olfactory discovery 06/10/2018

French start-up Byzance has developed a brand-new system of olfactory discovery offering an innovative and playful experience to thrill consumers with unique perfumed feels. Originally developed for a major French brand, the generator integrates a (...)

Global vegan beauty sales to reach USD 20.8 billion by 2025

Global vegan beauty sales to reach USD 20.8 billion by 2025 06/09/2018

The vegan beauty movement is more than just a trend, according to a new report by Grand View Research, Inc. The global vegan cosmetics market looks set to reach USD 20.8 billion by the year 2025 — a compound annual growth rate of 6.3%. This is partly (...)

Industry buzz
06/15/2018
Kim Kardashian to open a beauty pop-up in Los Angeles
06/14/2018
Ariana Grande teases new fragrance
06/11/2018
Five Garnier skincare products awarded ’Cradle to Cradle’ certification for sustainability (...)
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Experts’ views
Genderless innovation based on neuroscience

John Jiménez
Genderless innovation based on neuroscience

The history of dance is rich in innovations, from the first creations of ballet master Jean-Georges Noverre, to the modern dance of Isadora Duncan, Martha Graham, Rudolph Nureyev or Pina Bausch (...)

gallery

in-cosmetics Latin America 2017 in pictures

The in-cosmetics Latin America trade show was held on 20-21 September 2017 at Expo Center Norte in São Paulo. The in-cosmetics Latin America trade show was held on 20-21 September 2017 at Expo (...)

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