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The L’Oréal Brazil SP plant is preparing to a complete digitization

With the implementation of the Fábrica do Futuro project at its São Paulo site, L’Oréal Brasil is integrating technological and digital innovations at the heart of the operational routine with the aim to make production more flexible and to reduce costs.

The factory digitalization is not just about strategy, we want to use technology to optimize work, increase productivity, improve quality and reduce risk exposure. The most important thing is to plant a small seed of innovation in the head of each employee," explains Antonio Grandini, the manager of the São Paulo plant.

One of the evolutions already implemented is the use of technology - designed to interact with human work - to optimize all production steps, reduce costs and increase flexibility.

Created in Germany in 2011, the Industry 4.0 concept aims to consolidate initiatives related to automation, augmented reality, artificial intelligence and interconnection of devices in order to optimize the entire production process. "This is perfectly in line with the strategic framework of L’Oréal Brasil and we are now working on the digitalization of quality documents, production sheets, the implementation of solutions using drones, and collaborative robots in our operations. We are defining a role dedicated to digital transformation," adds Grandini.

Transformations

Although other digitalization initiatives have already been implemented within the plant in recent years, the Fábrica do Futuro project - based on how employees see their workspace in 2050 - served to encourage change. "The project group analysed the social, economic, political, environmental and technological contexts to define the profile of this operational transformation and what directions should be put into practice to achieve the scenario," says Caio Nunes Carneiro, Quality Coordinator.

According to L’Oréal Brasil, employees are directly involved in the process, which was incorporated into the strategic planning of the plant.

Digitalization

The process also brings changes within the relation of L’Oréal Brasil and the final consumers, since it offers new tools to get the company closer to them, through more information about the products and even greater personalization of their use. "There are many possibilities for the future, from a virtual tour for our consumers to know the environment where their favourite products are made to the possibility to fully understand consumption profiles.”

Source: L’Oréal Brasil

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