Helen Kupfer-Haas
Today’s innovations that make the shopping of the future
Parodying Brazilian singer and composer Lulu Santos, “nothing from the past will be again in the same way it once was..." This is also...
A sensory journey in Paris
My previous article focused on the evolution of the outlets and the urgent need to move towards more theatricality. Now, I’d like to...
Bringing brands to life
How can we convey a brand’s core values through multiple sales channels at each stage in the consumer’s experience? A brand’s ten golden...
