The new technology is based on a patented synthetic peptide derivative, which inhibits the effects of urokinase and plasmin, two enzymes produced by the body that induce dry skin. SYN-UP also enhances skin’s self-regeneration potential, acting as a natural shield against environmental aggressors such as wind, pollution, cold and heat.

Luis Leme, regional marketing manager at DSM, says the new ingredient was formulated to tackle two issues raised by consumers – the hydrating feel on the skin was too short and there was little knowledge on how to prevent future problems, including skin aging.

The ingredient has not yet reached the market, but has already been awarded a silver medal at the 2016 ITEHPEC Innovation Awards, organized by the technology arm of the Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry (ABIHPEC).

According to DSM, the ingredient is suitable for products that promote deep, immediate and long-lasting skin hydration, visible improvement in the condition of the skin, increased skin smoothness, and reduced peeling and sensitivity. It also allows formulations to act preventively against skin dryness.

SYN-UP can be used in skin and body lotions, multifunctional creams for daily use, anti-aging cosmetics, lip balms and hand moisturizers. The company forecasts that the first products containing the ingredient will be available in the Brazilian market from 2017.