Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Ingredients & formulation

Polluout: Chemyunion’s new active for protecting the hair from pollution

Developed by Chemyunion, Polluout is a proprietary technology derived from natural sources, which reduces the deposition of polluting agents while providing immediate benefits to the hair.

Despite efforts to decrease emissions, global atmospheric pollution has grown by 8% in 2016, and today more than 80% of the world’s population lives in urban areas with air pollution above the threshold recommended by the World Health Organisation (WHO).

Studies conducted by WHO have demonstrated that excessive and continuing exposure to the different types of pollutants adversely affects health, enhancing numerous pathologies. As far as human hair is concerned, these impacts are more noticeable and immediate, due to the deposition of a wide variety of pollutants, enhanced by the adherent action of hair products, leaving the hair opaque, dry, weakened and with low combability, affecting its aesthetics and mechanical properties.

According to Chemyunion, the hair lacks self-protection systems or regenerative capacity, so is unprotected and vulnerable to external actions and the damage caused by the effects of pollution. As consumers are more concerned about the effects of pollution on the properties of their hair, anti-pollution products are gaining momentum in some regions of the world.

Considering that hair fibres can be protected effectively by reducing the contact with polluting agents, Chemyunion recently launched Polluout, a proprietary technology derived from natural sources, which reduces the deposition of polluting agents thus providing immediate benefits to the hair.

Polluout is composed of a synergistic network of plant polysaccharides associated with green tea, panthenol and xylitol that form a flexible and protective film, with antioxidant action against the photodegradation of the hair fibres.

Tests conducted by Chemyunion show that Polluout reduces the deposition of pollutants by 17%, providing the following benefits:

- 62% increase in combability;

- 43% increase in hair strength;

- Maintenance of brightness by 20% even after exposure to pollutants.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

read more
Experts’ views
Feed the skin with a colorful beauty routine

Lipotec
Feed the skin with a colorful beauty routine

Nowadays more and more consumers of all ages are concerned about the environment and the human footprint they leave on the Earth. A healthy life in harmony with the planet has become an essential goal in our time. People have become more cautious and conscious of their consumption patterns - from the food they eat to what they wear (...)

read more

Features